We’re Crucial Path

We’re a team of experts – straight-talking digital professionals who
offer accessible and transformative insights on your business.

Honest advice. Unrivalled knowledge. Real results.

Dirk Metzger has more than 18 years experience primarily in free-to-play products, video games and online marketing.  With a solid agency background at Havas and AKQA London Dirk has managed international marketing organizations for NCSoft and ChangYou both in Europe and North America.

Having now run Crucial Path for 5 years across clients such as Riot Games and Sennheiser, he’s passionate about solving client challenges and finding the best route to engaging the customer across multiple mediums.


How can we help you?

I want to know where we’re going wrong,
and how to put it right.


We’ll run an analysis of your business and processes, and provide pin-point strategies to help you implement change.

We have some recurring challenges,
we need support with solving.


Finding creative solutions to business problems. There’s a consumer engaging way to tackle most challenges and Crucial Path is happy to figure this out with you.

I need input that my team are
unable to provide right now.


Crucial Path offers a host of services – from project and team management, to data science and marketing management.




Need answers? Get in touch!

If you’re ready to put our expertise to work, or are interested in finding out more about how we can help, we’d love to hear from you.

Just tell us what’s on your mind using the email below and we’ll get straight back to you.