We’re Crucial Path
We’re a team of experts – straight-talking digital professionals who
offer accessible and transformative insights on your business.
Honest advice. Unrivalled knowledge. Real results.
Dirk Metzger has more than 18 years experience primarily in free-to-play products, video games and online marketing. With a solid agency background at Havas and AKQA London Dirk has managed international marketing organizations for NCSoft and ChangYou both in Europe and North America.
Having now run Crucial Path for 5 years across clients such as Riot Games and Sennheiser, he’s passionate about solving client challenges and finding the best route to engaging the customer across multiple mediums.
I want to know where we’re going wrong,
and how to put it right.
We’ll run an analysis of your business and processes, and provide pin-point strategies to help you implement change.
We have some recurring challenges,
we need support with solving.
Finding creative solutions to business problems. There’s a consumer engaging way to tackle most challenges and Crucial Path is happy to figure this out with you.
I need input that my team are
unable to provide right now.
Crucial Path offers a host of services – from project and team management, to data science and marketing management.