Expert Guidance for Digital Ventures

Crucial Path has always strived to work as an effective extension of a client’s business, ensuring their values and goals are represented and achieved.

Understanding the products and services deeply, before expanding into how these are best positioned for the consumer.


Marketing & Publishing

Crucial Path has been supporting publishers and independent developers since 2014, bringing our products to the European market. With a wide reaching and professional network we’re able to support anything from product launches to bespoke game updates. Reaching across all disciplines such as PR, Media Buying and creative strategy. We’re always happy to talk and will be honest with our assessment, if we’re not the right agency for your needs we can support you in connecting you with one who is.

Embedded Client Support

Having supported a wide array of technology and gaming clients over the years, Crucial Path has talent on hand that can embed within a business. This enables us to serve product marketing, or a publishing role to account manage the clients needs, either for short term or longer term projects. In some cases Crucial Path has acted as the European arm of a North American business to support a global launch.

Creative Strategy: Targeted Communication

Crucial Path has a solid grasp of crafting the correct message for the correct audience. Finding the right tone and approach for deep engagement. Having communication and copy be credible and engaging is as important as having it visible in the right channels for community interaction.

Metric Driven Approach

Working within free-to-play and digital distribution acquisition and retention have become key in ensuring a product’s success. Having the right approach to track and review these numbers, as well as the correct strategies to ensure success and the ability to pivot to improve is imperative in a fast moving online marketplace. With a deep understanding of the most effective approaches to take, Crucial Path can support clients in determining the correct strategy.


Crucial Path Media is a well established gaming and technology consulting firm. With over 10 years of successfully supporting clients to achieve their goals. Having had the privilege to collaborate with some of the best brands in gaming and tech, Crucial Path has a wealth of experience to draw on.

We’re a Brighton based agency that work internationally with North American, European and Asian clients. We deliver strategic and creative approaches in supporting clients with everything from internal structure and alignment to product launches.

The Team

We work with a high calibre network of partners that can cover everything from media buying, PR, copywriting, influencer campaigns, research and content creation. Long standing relationships and solid project management approach has ensured successful campaigns and relationships over the years that we are proud to maintain.

Agile, strategically responsive and always focused on achieving the best possible results. Acting as a central hub, Crucial Path pulls together all the pieces that are essential to achieve the clients goals.


Our team are connected to a wide network with unique capabilities. Whatever it is you want to achieve we have access to the talent to help you get there.






Please don’t hesitate to get in touch, we’re always happy to talk and figure out what makes the most sense for you and your business. No pressure, no hard sales, some honest initial sense checking is always a pleasure and a courtesy.