We’re Crucial Path
We’re a team of experts – straight-talking digital professionals who
offer accessible and transformative insights on your business.
Honest advice. Unrivalled knowledge. Real results.
Dirk Metzger has more than 18 years experience primarily in free-to-play products, video games and online marketing. With a solid agency background at Havas and AKQA London Dirk has managed international marketing organizations for NCSoft and ChangYou both in Europe and North America.
Having now run Crucial Path for 5 years across clients such as Riot Games and Sennheiser, he’s passionate about solving client challenges and finding the best route to engaging the customer across multiple mediums.
Services
Whatever challenges your business is facing in the digital domain, our experts-for-hire can help. We take a holistic approach to identifying your key opportunities for growth, and ensure you’re ready to embrace them via comprehensive mentoring and coaching services. Take a closer look at some of the most common questions we get from clients, and the solutions we’ve successfully implemented to help them along.
How can we help you?
I want to know where we’re going wrong,
and how to put it right.
CONSULTING
We’ll run an analysis of your business and processes, and provide pin-point strategies to help you implement change.
We have some recurring challenges,
we need support with solving.
CREATIVE STRATEGY
Finding creative solutions to business problems. There’s a consumer engaging way to tackle most challenges and Crucial Path is happy to figure this out with you.
I need input that my team are
unable to provide right now.
EXPERTISE
Crucial Path offers a host of services – from project and team management, to data science and marketing management.
Clients
