We’re Crucial Path
We’re a team of industry veterans – straight-talking digital experts who offer accessible and transformative insights on your business.
Honest advice. Unrivalled knowledge. Real results.
Leveraging boundless experience from the digitally-driven world of gaming, the Crucial Path team can elevate your mobile, e-commerce, online or videogame services to another level. Take a closer look at our all-star team to see how we can help you, and why players from every industry are already tapping into our talents.
With experience as a project manager and associate producer for several leading publishers, Kimberly boasts an extensive knowledge of what it takes to guide a game from initial concept to success in the live environment. She specializes in optimizing complex processes, coordinating detailed development roadmaps and fine-tuning the life-cycle strategy of digital products and platforms.
Craig has worked as a professional copywriter and editor for over a decade, creating content for some of the best-known brands in gaming. As a Senior Editor for both Crytek and Nintendo, he has helped to craft messaging around the Super Mario, Legend of Zelda and Crysis franchises – as well as collaborating with third-party developers on hundreds of campaigns across console, mobile and PC.
Unquestionably the cuddliest member of the Crucial Path team, Berta’s lack of formal business experience is outweighed by her creative problem-solving skills. She is renowned for her insatiable appetite for fresh meat (commercial dog food brands will not suffice), and often vocalizes her need for attention during conference calls. Her mixed Carne Corso and Dogo Canario lineage ensures Berta is stubborn yet unreservedly affectionate – especially after a hard day’s work.
For over a decade, Evelyn has played a key role in planning and marketing events for industry leaders and innovative free-to-play publishers – consistently making their presence felt with gamers around the world. Evelyn’s working knowledge of the global expo landscape helps to ensure clients’ all-important step into the public limelight is strategically planned, perfectly executed and provides maximum return on investment.
Mobile Strategy and Growth
Sebastian has over 16 years of experience in the tech-industry. He co-founded one of the first mobile marketing and development agencies in Southern Germany, headed-up product and marketing at Xyologic (later acquired by Digital Turbine) and helped building the marketing department at mobile games publisher flaregames. Sebastian strongly believes in rapid experimentation and testing when growing a product. His former career as a software engineer allows him to operate throughout the product and marketing stack.
With practical knowledge earned across AAA, mobile, and PC/console free-to-play titles, Philippe is perfectly positioned to offer expert guidance on every aspect of monetisation strategy – from concept-phase planning to post-launch analysis. With an extensive background in leveraging Big Data, Philippe can help to propel monetisation capabilities to a new level based on customer segmentation, behavior patterns, and sophisticated forecasting techniques. His track record of success has helped to establish Philippe as a go-to source for leading developers and publishers looking to execute the most critical step of their development cycle in the most impactful way possible.