We’re Crucial Path


We’re a team of industry veterans – straight-talking digital experts who offer accessible and transformative insights on your business.

Honest advice. Unrivalled knowledge. Real results.


Team

Dirk Metzger

Dirk Metzger

Publishing Strategy & Infrastructure

Dirk has over 17 years of experience in formulating high-impact strategies for digital publishers. His work to date has spanned business development, corporate and product PR, publishing infrastructure, and developer relations. Having operated on the front line of digital publishing in Asia, North America, and Europe, his knowledge encompasses best practice across multiple regions and has produced results on projects of every scale.

Sven Schmidt

Sven Schmidt

Business & Marketing Strategy

During a 17-year career at the forefront of digital marketing, Sven has helped juggernauts such as Yahoo! and Electronic Arts to optimize their online output and embrace the rapidly shifting trends of the digital entertainment industry. His expertise spans performance-driven campaigns, web and social media monitoring, customer behavior, and eCommerce – skills he now puts to use as a Founding Partner of Crucial Path to offer guidance on every aspect of formulating a winning marketing strategy.

Kimberly Rodatos

Kimberly Rodatos

Project Manager

With experience as a project manager and associate producer for several leading publishers, Kimberly boasts an extensive knowledge of what it takes to guide a game from initial concept to success in the live environment. She specializes in optimizing complex processes, coordinating detailed development roadmaps and fine-tuning the life-cycle strategy of digital products and platforms.

CRAIG RENNIE

CRAIG RENNIE

Copywriter

Craig has worked as a professional copywriter and editor for over a decade, creating content for some of the best-known brands in gaming. As a Senior Editor for both Crytek and Nintendo, he has helped to craft messaging around the Super Mario, Legend of Zelda and Crysis franchises – as well as collaborating with third-party developers on hundreds of campaigns across console, mobile and PC.

Berta

Berta

Feelgood Manager

Unquestionably the cuddliest member of the Crucial Path team, Berta’s lack of formal business experience is outweighed by her creative problem-solving skills. She is renowned for her insatiable appetite for fresh meat (commercial dog food brands will not suffice), and often vocalizes her need for attention during conference calls. Her mixed Carne Corso and Dogo Canario lineage ensures Berta is stubborn yet unreservedly affectionate – especially after a hard day’s work.

EVELYN REINA

EVELYN REINA

Events

For over a decade, Evelyn has played a key role in planning and marketing events for industry leaders and innovative free-to-play publishers – consistently making their presence felt with gamers around the world. Evelyn’s working knowledge of the global expo landscape helps to ensure clients’ all-important step into the public limelight is strategically planned, perfectly executed and provides maximum return on investment.

Sebastian Knopp

Sebastian Knopp

Mobile Strategy and Growth

Sebastian has over 16 years of experience in the tech-industry. He co-founded one of the first mobile marketing and development agencies in Southern Germany, headed-up product and marketing at Xyologic (later acquired by Digital Turbine) and helped building the marketing department at mobile games publisher flaregames. Sebastian strongly believes in rapid experimentation and testing when growing a product. His former career as a software engineer allows him to operate throughout the product and marketing stack.

PHILIPPE STEGMANN

PHILIPPE STEGMANN

Monetisation Strategy

With practical knowledge earned across AAA, mobile, and PC/console free-to-play titles, Philippe is perfectly positioned to offer expert guidance on every aspect of monetisation strategy – from concept-phase planning to post-launch analysis. With an extensive background in leveraging Big Data, Philippe can help to propel monetisation capabilities to a new level based on customer segmentation, behavior patterns, and sophisticated forecasting techniques. His track record of success has helped to establish Philippe as a go-to source for leading developers and publishers looking to execute the most critical step of their development cycle in the most impactful way possible.

Services

For Game Developers

For Game Developers

Digital distribution opens the door for developers to reach players directly like never before. But as the market becomes increasingly competitive, it pays to have an experienced partner helping you correctly position your product. We offer in-depth guidance along the publishing path, as well as creating highly effective marketing plans and strategies that ensure your amazing creativity leads to stand-out success.

For eCommerce Operators

For eCommerce Operators

Sites generating revenue from eCommerce need detailed insights into how they can find deeper engagement with their customer. Crucial Path helps boost your efficiency by prescribing powerful methods for optimized acquisition and retention. Whether it's how to convert consumers into evangelists, improved discovery or building an effective social media strategy, we come alongside to optimize your potential .

For Publishers

For Publishers

Publishers can depend on our experience in the European market as they plan their EU roll-out strategy, while clients everywhere will profit from our know-how in the fields of pre-launch and live service planning, customer service, localization and operations.

Clients

Crucial-Client--Logos_02
Crucial-Client--Logos_03
Crucial-Client--Logos_05
Crucial-Client--Logos_06

Come and Work with Us

Contact Info

Your Name (required)

Your Email (required)

Subject

Your Message

'