Crucial Path’s Dirk Metzger Talks to

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Earlier this week, Crucial Path Founder and Director, Dirk Metzger, contributed a guest editorial to taking a look at how free-to-play gaming has evolved marketing practices within the industry as a whole.

The article touches on the challenges involved in transitioning from a traditional publishing model to the free-to-play sphere, and offers practical advice on how to maximize free-to-play marketing campaigns and analytics data.

Have a read of the article here, and see why Dirk’s thoughts compelled readers such as Head of Marketing at Amazon Game Studios, Steve Fowler, to weigh in and compliment his insights.